Winning and Retaining Customers Successfully through Lead Management.

Winning and Retaining Customers Successfully through Lead Management.

A Practical Example from the Intralogistics Provider STILL.

During the Corona crisis, we at lead on had not only the opportunity to participate in a great marketing project, but also to contribute two chapters.

I am now happy to present the result:
„B2B Marketing: A Guidebook for the Classroom to the Boardroom“


This unique book conveys valuable practical and theoretical knowledge as well as providing suggestions for mastering the current challenges in B2B marketing. Including contributions from more than 30 respected B2B marketing experts.

One of our articles covers a best practice scenario for telephone lead generation. The special thing about it is the long observation period of approx. 20 years and the cooperative partnership with our customer STILL.

I would like to thank my co-author, Sönke Caro – Brand & Marketing Communications STILL, who has designed this success story with us for years and which we have now summarized in a compact, practical article:
„Winning and Retaining Customers Successfully through Lead Management. A Practical Example from the Intralogistics Provider STILL”

The book will be published in English and German by Springer in Q4 / 2020. Pre-orders are now possible:
https://www.springer.com/de/book/9783030542917

Our second contribution can be found under this link: „Digital lead recording at trade fairs“

I hope you will enjoy the book and I look forward to professional exchanges regarding lead management and digitization in B2B.